Novel Lift Trading

Novel Lift is a Limited Liability Company registered with the Department of Economic Development of the Government of Dubai and is owned by Mr. Abdulla Abdul Karim AlArif & Sons. The Company started its operation in the year 2008. Novel Lift Trading is a leading distributor of elevators and escalators with an immense experience in manufacturing lifts, escalators, and moving walks for over 30 years, with more than 200 units installed and over 250 units under its maintenance. Novel Lift is the sole distributor for Elevators & Escalators with a brand name ‘Novel SJEC’ from the Manufacturing company ‘SJEC’.


To achieve customers exact desires for vertical transportation through cost efficiency and sustainability while maintaining happiness to existing customers. To grow into being the ideal market leader in this smart and very fast-growing urban development.

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