Marketing Strategy
- Develop and oversee the implementation of marketing strategies to achieve business objectives, including lead generation and brand visibility.
- Define short-term and long-term goals for marketing channels, ensuring alignment with corporate growth strategies.
Campaign Management & Optimization
- Lead the design, execution, and performance analysis of marketing campaigns across SEO, SEM, email, social media, and content marketing.
- Leverage programmatic advertising, retargeting, and AI-driven marketing techniques to maximize ROI.
- Continuously optimize campaigns to enhance key metrics such as conversion rates and ROI.
Branding & Localization
- Ensure brand consistency across all marketing touchpoints while tailoring strategies to fit regional market dynamics.
- Work with regional teams to create localized content and campaigns that resonate with target audiences
- Manage the growth of the brand potentially rebranding.
Data & Performance Analytics
- Utilize advanced analytics tools to monitor, measure, and report on marketing performance metrics, including traffic, engagement, and lead conversion rates.
- Drive data-driven decisions by identifying trends and actionable insights from marketing data.
Team Leadership & Collaboration
- Manage and mentor team of digital marketers and content creator.
- Collaborate with sales, product, and compliance teams to ensure digital efforts align with business priorities and regulatory standards.
- Set KPI for the team
Competitor & Industry Analysis
- Monitor competitor marketing activities, including online campaigns and customer engagement strategies.
- Stay ahead of industry trends and emerging technologies, integrating innovative solutions into digital strategies.
Compliance & Risk Management
- Ensure all marketing activities comply with legal and regulatory requirements in various jurisdictions.
- Work closely with legal and compliance teams to mitigate risks related to advertising and promotions in the Sports/Padel industry.
Emerging Technology & Innovation
- Evaluate and implement new technologies, platforms, and tools to stay competitive in the digital space
- Lead initiatives to incorporate AI, machine learning, and automation in marketing processes.
Key Performance Indicators (KPIs):
- Lead Acquisition: Increase in qualified leads from marketing channels.
- Customer Engagement: Growth in online engagement metrics such as click-through rates, time spent on site, and social media interactions.
- Campaign ROI: Improved return on investment across all marketing activities.
- Global Reach: Expansion of brand visibility in target regions, measured by traffic and engagement from key markets.
- Compliance Metrics: Adherence to advertising regulations and reduced compliance-related risks.
- Team Productivity: Enhanced team performance and achievement of strategic objectives.
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