Director Marketing

About the job

Job Description

Marketing Strategy

  • Develop and oversee the implementation of marketing strategies to achieve business objectives, including lead generation and brand visibility.
  • Define short-term and long-term goals for marketing channels, ensuring alignment with corporate growth strategies.

 Campaign Management & Optimization

  • Lead the design, execution, and performance analysis of marketing campaigns across SEO, SEM, email, social media, and content marketing.
  • Leverage programmatic advertising, retargeting, and AI-driven marketing techniques to maximize ROI.
  • Continuously optimize campaigns to enhance key metrics such as conversion rates and ROI.

Branding & Localization

  •  Ensure brand consistency across all marketing touchpoints while tailoring strategies to fit regional market dynamics.
  • Work with regional teams to create localized content and campaigns that resonate with target audiences
  • Manage the growth of the brand potentially rebranding.

Data & Performance Analytics

  •  Utilize advanced analytics tools to monitor, measure, and report on marketing performance metrics, including traffic, engagement, and lead conversion rates.
  • Drive data-driven decisions by identifying trends and actionable insights from marketing data.

Team Leadership & Collaboration

  •  Manage and mentor team of digital marketers and content creator.
  • Collaborate with sales, product, and compliance teams to ensure digital efforts align with business priorities and regulatory standards.
  • Set KPI for the team
Competitor & Industry Analysis

  • Monitor competitor marketing activities, including online campaigns and customer engagement strategies.
  • Stay ahead of industry trends and emerging technologies, integrating innovative solutions into digital strategies.

Compliance & Risk Management

  • Ensure all marketing activities comply with legal and regulatory requirements in various jurisdictions.
  • Work closely with legal and compliance teams to mitigate risks related to advertising and promotions in the Sports/Padel industry.

Emerging Technology & Innovation

  • Evaluate and implement new technologies, platforms, and tools to stay competitive in the digital space
  • Lead initiatives to incorporate AI, machine learning, and automation in marketing processes.

Key Performance Indicators (KPIs):

  • Lead Acquisition: Increase in qualified leads from marketing channels.
  • Customer Engagement: Growth in online engagement metrics such as click-through rates, time spent on site, and social media interactions.
  • Campaign ROI: Improved return on investment across all marketing activities.
  • Global Reach: Expansion of brand visibility in target regions, measured by traffic and engagement from key markets.
  • Compliance Metrics: Adherence to advertising regulations and reduced compliance-related risks.
  • Team Productivity: Enhanced team performance and achievement of strategic objectives.

 

 

Qualifications



 

Experience:

  • Minimum 15-18 years’ experience in marketing, with at least 10 years in a leadership role within the Sports/ Retail industry.

Qualification:

  • Masters or Bachelor’s Degree in Marketing or Business Administration or equivalent

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